Brand & marketing

Style guides and assets for all brand and marketing communication.

Style guides

Brand

• The Economist Brand Guidelines (January 2017)

Social media

• Audiograms (June 2020)
• Quotations (June 2020)

Charts and maps

• The Economist: visual styleguide (May 2017)
• The Economist: maps styleguide (May 2017)

Campaigns

• US election 2020 (January 2020)
• Open Future (May 2018)

Resources

Marketing templates

Ad templates (digital, print, social media) and subscription offering promotion. Includes Photoshop and Sketch source files and image output.

• Marketing repository on Google Drive
  Open to Economist employees

Fonts

Our brand typefaces are available on request by contacting:

• editorial graphics for printed material
• the design system team for digital access